Attract and nurture leads by defining and creating an effective Lead generation process

Lead Generation

In the past, traditional marketing strategies such as e-mail blasts were sufficient to attract customers. Still, the increased competition and amount of information is making it more difficult for businesses to track, reach, and engage with potential customers. The lead generation process, capturing the attention of the market in a product or service to develop a sales funnel, allows firms to nurture prospects until they're ready to buy.  Lead magnet, blog pieces, coupons, live events, and online material are all effective lead-generation techniques.  Even to attract  job applicants and hire them, some kind of marketing is needed.

The key steps in Lead Generation process:

• Market segmentation- The practice of segmenting your target market into accessible groups is market segmentation. It can aid in defining and comprehending your target audiences and ideal customers. Geographically, demographically, or behaviorally, markets can be split in different ways.
• Marketing channels- A marketing channel is an avenue used for informing the target market about a company's products and services. A marketing channel's main goal is to link the company that provides a product or service and potential clients who might wish to buy it.
• Market Communication- Begin by developing compelling content that they can share across the various marketing channels to bring leads to the website. Consumers rely on the information from marketing communication to make wise purchase decisions. Businesses, from multinational corporations to small retailers, depend on marketing communication to sell their goods and services. Marketing communication helps move products, services, and ideas from manufacturers to end-users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company.
• Response capture - Once marketing has communicated about the product or service to the target market, it must observe and record the market's reaction to the marketing activity.  It could be by recording inquiry details in a database or ever measuring number of visits to the company website.
• Leads scoring - This enables the company to determine which leads in its database are more valuable than others. If done effectively, this can improve the efficiency of the entire company and assist to align the many diverse teams within it.

The Lead Generation process should also monitor and review leads that were lost or did not convert.

The components of a Lead generation system

A Lead generation system must be able to:

• Capture demand and inquiries
• Optimize landing pages
• Integrate with CRM
• Score leads objectively and based on a consistent lead definition
• Route sales-ready leads automatically to the appropriate sales person

 Effective ways to generate Leads

Build a responsive website

Getting the URL set up is the first step in creating a website. It should be short and catchy yet meaningful.

Downloadable Lead Magnet

A Lead Magnet attracts your potential buyer to company's product or service.  It can make or break your lead generation efforts, and it's also crucial in the development of a Customer Value Optimization system. An attractive Lead Magnet captures the attention of your customer persona right away and provides them with real value. You may pique your leads' interest in your premium offers and start your engagement on a positive note by enticing them with a free offer. The following are the steps on how to create downloadable lead magnets:

1. Select a Buyer Persona
2. Determine Your Unique Selling Proposition
3. Make a name for your lead magnet
4. Decide on the type of lead magnet you'll provide
5. Create Your Lead Magnet

Set up a CRM system

At first, getting started with a CRM system may appear to be a daunting task. It can be difficult to know where to begin with all of the features and options available. It takes time to get to know the product, but it's not as difficult as it seems. Always remember these steps in setting up a CRM system:

1. Navigation
2. Views and filters
3. Ways to configure CRM

Set up a social media management tool

Schedule and publishing content, listening to and engaging with audience, and analyzing success across social networks are all part of social media marketing. Zoho Social is a platform that assists companies of all sizes in managing their social media presence. There are several social media platform that can be linked to Zoho Social such as Facebook, LinkedIn, Twitter, Instagram, etc. In creating and scheduling social post, the easiest way to schedule a post in Zoho Social is to use the Post Composer box.

Build email campaigns

Email marketing is the simplest way to communicate with an audience. It is helpful in reaching a more engaged audience, promoting the company and closing more deals. Sign up for a good email marketing software, set up your account, create a first mailing list, create a first email campaign, and send it out.  A good email marketing software would integrate with leading all CRM software where you have stored your leads.

Create YouTube videos

Everyone watches YouTube, making it the world's second most popular website behind Google. A large audience is a compelling argument to promote your business on YouTube. Below are the easy steps on how to create YouTube videos:

1. Set up a YouTube channel for your company.
2. Find out who your target market is.
3. Make a thorough description of the video.
4. Present a good video thumbnail.
5. Record and upload your videos
6. Optimize your channel to gain more subscribers.

Zoho Apps for Marketing-to-Lead System

• Zoho Campaigns - This is an email marketing software that helps businesses engage with the lead segment using automated email schedules.  Create responsive web pages, customize messages, deliver emails to inboxes, set up automatic workflows, and connect with new prospects using Zoho Campaigns.
• Zoho Marketing Automation - This software combines marketing strategy and customer-centricity. It enables you to nurture leads with highly tailored, relevant material that aids in the conversion of leads to satisfied customers and customers to devoted advocates.

How we help?

Sliver Business Services helps startups and scaleups in developing business systems. We typically serve small and medium-sized businesses, groups, and non-profit organizations implement a comprehensive, integrated business suite in alignment with their long-term IT Strategy and enable processes that execute with minimum friction.

At Sliver, we use Zoho applications to achieve the fastest implementation time for a Marketing-to-Lead system, which is 50% faster than the industry average. Our full-service consulting and professional services help map out a company's particular implementation requirements, whether it's a small business, an enterprise, or something in between.  We integrate sales, marketing, and product and service departments on one platform improving drastically the customer experience. 

For more information visit us at https://www.sliverusa.com/systems-for-startups.  You can also email us at info@sliverusa.com or call us at +1 331.888.2627.